A lot of us can agree that the PlayStation 3 really needs a price cut.
Just how badly does it need one? Well, the Xbox 360 now has a base of 28 million units sold worldwide, widening its lead over the PS3 by 8 million. Its continuing success is in no small part thanks to the price cut Microsoft introduced last year.
It's getting so that even Microsoft is openly expecting Sony to have a price cut soon. Says Microsoft's Aaron Greenberg:
We absolutely expect the PS3 price drop to happen in the next couple of months. We're frankly surprised it's taken this long. ... I would expect they'd have to move on price, sooner than later, for sure.
Sony isn't budging though. Just last month, SCEE's David Reeves stated that there will be no price cuts anytime soon, "whatever you might have heard to the contrary." Recently on the PS website though, Reeves is pretty confident about how this year will treat the PS3:
The most important thing for us as a company in the very short term is for us to start making money. This is a pledge that was made last March and is something that we are still very much on target to achieve. Once we have achieved this, I think it will be a very exciting time for PlayStation. Once we have alleviated that specific pressure, we can move forward at a rate of knots.
2009 promises to be a very exciting year for PS3, with blockbuster titles such as Heavy Rain and Killzone 2 coming out, whilst we have the music and video download service becoming available towards the end of the year.